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adidas Launches Official Standard Chartered Marathon Singapore Licensed Pack

Singapore, Thursday, 6 November 2014 – adidas, official apparel sponsor of the Standard Chartered Marathon Singapore (SCMS), today announced the launch of the official event licensed pack. The launch comes ahead of Singapore’s marquee running event, which is set to take place on Sunday, 7 December 2014.

The launch of the licensed pack marks a significant milestone in adidas’ longstanding commitment to sporting excellence in Singapore. Specially curated to help runners go #allin during the race, the pack includes adidas SCMS branded apparel such as the, SCMS Supernova Short Sleeve Tee, SCMS Shorts, Limited Edition SCMS Supernova Glide boost (Limited Edition) shoe, SCMS Pacer Cap, and SCMS Drink Bottle.

The ClimacoolTM technology is incorporated across the SCMS range, including the Pacer Cap and Supernova Short Sleeve Top, keeping runners cooler and drier throughout the race. The Supernova Short Sleeve Top is designed with the unique ForMotion® technology, which improves comfort and enhances runners’ mobility. The revolutionary ClimacoolTM fabric used is wind and water resistant so runners can focus on their performance no matter the weather conditions.

Made with state-of-the-art BOOSTTM foam cushioning to provide the highest energy return in the industry, the SCMS Supernova Glide boost (Limited Edition) shoes are designed with a highly durable and breathable engineered stretch mash upper. This offers runners the perfect blend of comfort, support and responsiveness during the marathon.

As part of the licensed pack, adidas has also designed a set of Merlion and Map tee shirts to celebrate the return of SCMS. The casual wear tops are designed to keep athletes cool and dry by preventing sweat and heat build-up with its ClimaLite technology.

The SCMS licensed apparel and accessories will be available at select adidas Sports Performance stores and retail partner stores* from SGD13 to SGD65. The SCMS Supernova Glide boost (Limited Edition) shoe will be available at adidas Sports Performance stores at Marina Bay Sands, ION, Suntec City and Parkway Parade at SGD249.

About adidas Running

For more information on adidas Running, please visit http://shop.adidas.com.sg/special/scm.html. For additional images please visit our media news room news.adidas.com and follow us on www.facebook.com/adidasrunning.

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

For further information, please contact:
Tan Li Lan
Edelman for adidas
Tel: 6347 2314
Email: lilan.tan@edelman.com

Stores carrying the SCMS apparel and accessories

Brand Location
adidas Sports Performance Shoppes@Marina Bay Sands
adidas Sports Performance ION Orchard
adidas Sports Performance Suntec City
IRUN 313@Somerset
IRUN Queensway Shopping Centre
Royal Sporting House Tanglin Mall
Royal Sporting House Takashimaya Department Store
Royal Sporting House 313@Somerset
Royal Sporting House Marina Square
Stadium Ngee Ann City