IRONMAN Endurance Asia to organise Marathon Singapore till 2025
Singapore, 14 June 2016 – Sport Singapore will partner and support IRONMAN Endurance Asia (IRONMAN) in organising annual Marathon Singapore for the next 10 years, beginning with this year’s Standard Chartered Marathon Singapore (SCMS). After evaluating five proposals, IRONMAN’s proposal stood out for their strong long term sustainability plans, new strategies to grow the marathon and the expertise in organising mass participation events globally.
“As we celebrate Marathon Singapore’s 15 years partnership with the title sponsor Standard Chartered Bank, we have reached an important milestone to reflect and review the next lap for Singapore’s signature running event. We called for proposals in April looking for not only organisers with exceptional standard in delivering the event, but also someone who can enhance the runners’ experience and raise the stature of the event to benefit Singaporeans and other marathon enthusiasts,” said Mr Lim Teck Yin, CEO of Sport Singapore.
Explaining the decision to appoint IRONMAN, Mr Lim said, “Seven entities showed interest and five put in strong proposals, each having their strengths in different conceptual and organizing aspects. IRONMAN presented a comprehensive proposal that best met our aspirations. With their extensive expertise and experience through nearly 240 events globally, we believe that they have right acumen to enhance Marathon Singapore locally and internationally.”
IRONMAN Endurance Asia has entered into an agreement to acquire Spectrum Worldwide, which has organised Standard Chartered Marathon Singapore since 2013. IRONMAN with backing by Wanda Sports, its parent company, has the strength and resources to grow the marathon.
“IRONMAN is committed to delivering exceptional events and we look forward to working with SportSG in raising the profile of the historic Standard Chartered Marathon Singapore to athletes around the world,” said Andrew Messick, Chief Executive Officer of IRONMAN.
“Our footprint and offerings are continuously expanding, especially in Asia, so we are very pleased to be launching our new IRONMAN Endurance Asia Headquarters here in Singapore, with the SCMS being the focal point to continue to lead growth in the region.” Said Geoff Meyer Managing Director IRONMAN Endurance Asia.
SCMS is the only IAAF Gold Label race in Southeast Asia, and will be celebrating its 15th anniversary on 4 December 2016.
About Sport Singapore
As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public private-people sector partners for individuals to live better through sport.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit www.ironman.com.