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TOMTOM joins the growing sponsor family of SCMS 2014

SINGAPORE, SEPTEMBER 10, 2014 — TomTom is the latest global brand to join the Standard Chartered Marathon Singapore (SCMS) sponsors stable, signing on this week as the Official GPS Training Device and Heart Rate Monitor sponsor.

This exciting new partnership follows the recent launch of the new TomTom Cardio Runner GPS Sports Watch, the ultimate training accessory for all participants preparing for this year’s big race on Sunday, 7 December. With a built-in heart rate monitor, the watch allows runners to view their key running statistics at a glance on a high resolution display.

Along with adidas, TomTom will be closely supporting the SCMS 2014 running community programme, an initiative which includes weekly ‘Run in my Hub’ training runs every Wednesday night, as well as monthly training clinics and a Pacers Programme

“At TomTom, we’re constantly looking for ways to help consumers achieve their goals. And the Standard Chartered Marathon Singapore  is a great platform for runners from all walks of life to come together, run their personal best on the day and achieve their goals. We are delighted to be part of this great event, and excited to work on a partnership that empowers people to live a healthier lifestyle,” said Simon Barker, Commercial Director, South-East Asia.

Lawrence Robertson, Commercial Director, Spectrum Worldwide, SCMS event organisers, commented: “Once again, a major global brand has recognised the scale and significance of the Standard Chartered Marathon Singapore as a platform to achieve their business objectives. TomTom is at the forefront of wearable training technology and we’re delighted to have the opportunity to work with them.”

TomTom joins title sponsor Standard Chartered Bank and fellow Official Partners/Suppliers adidas, SEIKO, 100PLUS, Prudential and Tata Consultancy Services (TCS) in the growing list of big brands aligning themselves with Asia’s marquee running event.

For all event details, please visit www.marathonsingapore.com