Volvo shifts back into gear as the Official Car of SCMS 2014
SINGAPORE, 04 SEPTEMBER, 2014 — Volvo is back once again as the Official Car of the Standard Chartered Marathon Singapore (SCMS), with a number of exciting new sponsor activations lined up for its second consecutive year associated with Asia’s marquee running event.
Volvo will provide SCMS 2014 with a fleet of its best-selling models – the dynamic Volvo S60 sports sedan and 7-seater XC90 luxury SUV – which will be deployed as the VIP and official vehicles during race day on Sunday, 7 December.
The SCMS 2014 branded Volvo cars will also be highly visible in the build-up to race day with a number of activations set to aid runners as they train towards the nation’s biggest running event of the year.
In addition, Volvo will be offering a special promotion whereby the VIP and official vehicles will be open for bookings at heavily-subsidised prices with discounts of up to S$22,000. A reserve fleet of vehicles, designated as back-up vehicles and unlikely to incur mileage, will also be available for bookings.
“Volvo has always been a dedicated supporter of major sporting events. We are excited and privileged to be the Official Car of the SCMS 2014, the marquee event in Singapore. Our Volvo XC90 and S60 are excellent reflections of vigour and athleticism. With their presence, we are confident that they will help add to the dynamism and energy of the largest sporting event of the year”, shared Ms Sabrina Sng, General Manager, Wearnes Automotive Pte Ltd (Volvo).
Lawrence Robertson, Commercial Director, Spectrum Worldwide, SCMS event organisers, commented: “We’re delighted that Volvo is continuing its partnership with the Standard Chartered Marathon Singapore. Their involvement will play a large role in providing participants with an outstanding event experience and we look forward to working alongside the team in the coming months to achieve their sponsorship objectives.”
Registration for the SCMS 2014 closes on Tuesday, 30 September. For all event details, please visit www.marathonsingapore.com